Elsinore | Matte Black | Silver Polar
$199.99
A CLOSER LOOK This round frame has just the right edge. The timeless appeal of the Reprise is a nod to fashion icons past and present. FRAME: 6 base Mazzucchelli Acetate frame with a 5 barrel hinge. Heat tempered wire...
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Regulus
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TAKE IT TO THE STREETS Retro curves and contours give the Base throw-back appeal with a modern movement for the digital age. Not Your Basic Watch Basic Throwback Reminiscent of an era when time travel seemed possible, or probable Time...
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Base
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TAKE IT TO THE STREETS Retro curves and contours give the Base throw-back appeal with a modern movement for the digital age. Not Your Basic Watch Basic Throwback Reminiscent of an era when time travel seemed possible, or probable Time...
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Dork Too
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SMART ASS WATCH A Nixon icon that doesn’t take itself too seriously. Press a button and it yells the time and much more. Comes fully juiced, but when it does run low just plug in to your USB. This is...
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Pismo | Matte Black
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Spy Optics Lens: Happy Grey Green Like a sunny Central Coast day, the Pismo is all about staying comfortable and cool. With its unique keyhole bridge, round shape, and fashion-forward colors, this frame isn’t for the shy or those who don’t...
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Syndicate | Matte Black
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Spy Optics Lens: Happy Grey Green Combining clean lines with classic styling, the Syndicate shares your interest of looking second to none under the sun. Crafted from high quality acetate with spring hinges, this unique round shape features a double-bar...
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General | Soft Matte Black
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Spy Optics Lens: Happy Grey Green Demand attention and command respect with Dale Earnhardt Jr.’s signature General. With select colorways built to pass ANSI Z87.1 certification, the General is available with the Happy Lens™ and Trident™ polarization and features a virtually...
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Deco | Matte Rose Gold/Black
$150.00
Spy Optics Lens: Happy Bronze W/Rose Quartz Spectra Like a classic art deco building, the Deco mixes materials and designs to bring an inspired industrial look to life. A handmade acetate and monel alloy frame that’s thick from the sides...
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Cyrus | Soft Matte Black
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Spy Optics Lens: Happy Bronze w Blue Spectra With ultra-thick sides and a front that commands attention, there’s nothing quiet about the Cyrus. And with the uplift in mood and energy its Happy Lens™ fosters, the Cyrus is sure to create...
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Reprise | Pineapple Tort | OHM Green
$199.99
A CLOSER LOOK This round frame has just the right edge. The timeless appeal of the Reprise is a nod to fashion icons past and present. FRAME: 6 base Mazzucchelli Acetate frame with a 5 barrel hinge. Heat tempered wire...
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Frazier Sunglasses
$185.00
Spy Optics A one-two punch of tech and style, the Frazier is the undisputed champion of the outdoors. Plus, with its virtually indestructible Grilamid® construction, the Frazier can take it as hard as it gives it. Features include the...
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McCoy Sunglasses
$195.00
Spy Optics Part the 88 Dale Earnhardt Jr. collection, the McCoy harkens back to the speakeasies and moonshine runners who gave birth to NASCAR. Available with the Happy Lens™ and Trident™ polarization, the McCoy features a virtually indestructible Grilamid® construction...
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Porter SS
$215.00
THE STORY BRING IT. Forward in thinking but rooted in traditional style, The Porter’s bold printed dial makes a statement without all of the excess. FEATURES 3-HAND 3-hand movement and crown placement at 3 o'clock. CLASSIC WITH A TWIST. Clean...
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Regent II Leather
$325.00
Nixon Watches Regent II Leather THE STORY COOL CLASSIC Undeniably classic, the Regent II is flawless in its construction, timeless in its style and exudes understated cool in an understated size. FEATURES STANDS THE TEST OF TIME A timeless 42...
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51-30 Tide
$500.00
THE STORY GO DEEP. Tide subdial and unrivaled handsome details, it's a timepiece that's rife with worldly good looks and clad durability. FEATURES SURF-INSPIRED Handsome, easy-to-read 51 mm design that launched the oversized trend, with adjustable tide tracker SWISS 3-HAND...
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Dirty Mo Sunglasses
$150.00
Spy Optics The original and iconic Dale Jr.-designed eyewear, the Dirty Mo is for those who know how to race and play to win. This midsized wrap features a chiseled surface, bold details, and the Happy Lens™, the lens that...
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Time Teller Leather
$120.00
THE STORY SIMPLIFY Clean lines cut through cloudy philosophy, while its simple, high concept design keeps things precise. FEATURES ORIGINAL NIXON DESIGN Our all-time best-seller with an unpretentious, versatile appearance that works anywhere anytime CLASSIC 3-hand movement, applied indices and...
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Time Teller
$120.00
THE STORY SIMPLIFY Clean lines cut through cloudy philosophy, while its simple, high concept design keeps things precise. FEATURES ORIGINAL NIXON DESIGN Our all-time best-seller with an unpretentious, versatile appearance that works anywhere anytime CLASSIC 3-hand movement, applied indices and...
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Sentry Chrono Leather
$300.00
THE STORY RAISING THE BAR Anything but standard, this custom-built chronograph helps strike a rugged balance of technical functionality and elevated style. FEATURES BUSINESS OR PLEASURE A timeless 42 mm design with the modern Nixon twist of faceted applied hour...
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